Bukmark – E-commerce, Automation & Digital Operations

Overview

One Road began working with Bukmark in 2017 to design and develop a stronger e-commerce website for its promotional merchandise range.

After launch, the relationship expanded into ongoing hosting, maintenance, SEO and Google Ads. The platform continued to evolve as the catalogue, customer base and operational needs grew.

Quotation requests then exposed a wider problem. Enquiries, customer records, product data and follow-up communication moved through disconnected systems and required repeated manual work.

To solve this, One Road developed a custom quotation platform around Bukmark’s products and internal workflow. The system organises customer, product and pricing information while supporting quotation management.

Next, Zapier connected website enquiries to the platform and HubSpot. A valid request can now create a quotation and create or update the relevant contact automatically.

Twilio and chatbot communication extend the same workflow to customer confirmations. Meanwhile, One Road continues to manage SEO, Google Ads, Google Workspace, hosting, HubSpot and Google Business Profile.

By 2025, the role had moved beyond website production into broader digital operations. The active partnership now connects marketing, acquisition, quotations, CRM and communication.

It also led to Bukmark UK, a separate 50/50 business partnership, while the original Bukmark Argentina work continues.