Air Jordan – 3D Particle Reveal
The Air Jordan particle reveal transforms an abstract field of motion into a fully formed trainer through fast-paced 3D product animation.
Overview
This unofficial personal project creates an energetic trainer reveal without using a standard rotation or static product shot.
Thousands of red and grey particles begin as an abstract field. They then gather into the recognisable shape of the shoe.
The main challenge was to keep the simulation dynamic while revealing the proportions and key details at the right moment.
Therefore, the animation controls particle direction, density and timing around a clear camera path. Close views emphasise the transformation without losing the product’s silhouette.
A black, red and grey palette creates strong contrast and connects the piece with the visual attitude of basketball culture.
The finished Air Jordan particle reveal combines simulation, motion design and cinematic presentation. The assembly of the trainer becomes the central visual idea.
Nike and Jordan Brand did not commission or endorse this unofficial personal project.
What we did
Particle Simulation
Procedural Animation
3D Product Reveal
Look Development
Compositing and Editing
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